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Discussions
Week 4 Discussion
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Before starting this activity, review the Week 4 LEARN (e-Activity) (there are several) and read Chapter 4 & 5 in the course text book. Doing this will give you the why to include in your response to the following:
“Business-Level Strategy” : In a single response, respond to the following:
- From the first e-Activity, assess your satisfaction with the company you researched
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- Make recommendations about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers.
- Provide specific examples to support your response.
- Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies.
- Determine how your experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.
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Week 5 Discussion
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Before starting this activity, review the Week 5 LEARN (e-Activity) (there are several) and read Chapter 6 in the course text book. Doing this will give you the why to include in your response to the following:
“Victory Motorcycles”
- From the LEARN e-Activity and the case study 29 (p. 419 in the textbook), evaluate the Corporate-Level Strategy of Victory Motorcycles to determine whether you believe the strategy is appropriate to offset forces in the industry.
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- Provide specific examples to support your response.
- Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations.
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- Provide specific examples to support your response.
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Week 6 Discussion
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Before starting this activity, review the Week 6 LEARN (e-Activity) (there are several) and read Chapter 7 in the course text book. Doing this will give you the why to include in your response to the following:
Review Case Study 8: Dr. Pepper Snapple Group 2011: Fighting to Prosper in Highly Competitive Market found on page 115 in the back of your textbook (the text is broken into 4 Parts – – check the index at the front and you will find there are 2 pages 115).
Please respond to the following:
The case study outlines six specific strategies that the firm has chosen to support its strategic direction.
- Determine which strategy is most likely to benefit the firm.
- Explain your rationale.
- Briefly outline at least one other strategy the firm could take to support its strategic direction.
- Illustrate why this new strategy would be successful.
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