Develop a two- to three-page APA- formatted paper that responds to the following:

• Provide a review of the article. Describe the impact of workplace bullying on both the victims and the organization.
• Reflect on a time when you may have witnessed workplace bullying. Discuss at least two practices of workplace bullying addressed in the article that were applicable to your scenario.
• Recommend at least two techniques from the article that management should implement to provide a positive impact on workplace bullying. Support your response with additional information from the textbook or additional research.

Your paper must be two to three pages (not including title and reference pages) and must be formatted according to APA style as outlined in the approved APA style guide. You must cite two scholarly sources in addition to the textbook.

 

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Case 1: Read the case study titled Who Made a Serious Mistake (Chapter 5 – ). Then, answer the question at the end of the case.

Case 2: Read the interaction between Mr. Pauli and his colleagues on (Chapter 6 – ). Then answer the questions at the end.

Please be sure to back up your answers to both cases with facts from the textbook.

Case 1: Who Made a Serious Mistake? (Chapter 5 – )

Jean Safari was investigating a serious error made by a Japanese worker at the Japanese subsidiary of a US multinational. A component had been inserted upside down, and the entire batch had been pulled out of production to be reworked. The cost of this event was high.

Jean asked the Japanese plan director for information about the employee who had made the error. Had she been identified? What action was being taken against her?

She was amazed when the director claimed not to know. “The whole work group has accepted responsibility,” he told her. “As to the specific woman responsible, they have not told me, nor did I ask. Even the floor supervisor does not know, and if he did, he would not tell me either.”

But if everyone is responsible, then in effect no one is, Jean argued. They are simply protecting each other’s bad work.

“This is not how we see it,” she was told. The plant manager was polite but firm. “I understand that the woman concerned was so upset that she went home. She tried to resign. Two of her coworkers had to coax her back again. The group knows she was responsible, and she feels ashamed. The group is also aware that she is new and that they did not help her enough, or look out for her, or see to it that she was properly trained. This is why the whole group has apologized. I have their letter here. They are willing to apologize to you publicly.”

“No, no, I don’t want that,” said Jean.  “I want to stop it from happening again.” She wondered what she should do.

Question: Should Jean insist on knowing who the culprit was? Should the culprit be punished?

Case 2: Raising his voice, Mr. Pauli . . . (Chapter 6 )

Raising his voice, Mr. Pauli, Gialli’s college, responded, “What do you mean, a crazy idea? We have carefully considered the pros and cons and believe that it would greatly benefit the buyer.”

“Please, don’t’ get overexcited” implored Mr. Johnson. “We need to provide solid arguments and should not get sidetracked by emotional irrelevancies.”

Before the Dutch representative, Mr. Bergman, had a chance to explain why he thought it was a crazy idea, the two Italian colleagues left the room for a time-out. “This is what I call a typical Italian reaction,” Mr. Bergman remarked to his colleagues. “Before I even had a chance to give my arguments as to why I think the idea is crazy, they walk out.”

The other managers were squirming uncomfortably in their chairs. They did not know what to think. Mr. Johnson got up and left the room to talk to the Italians.

Question: What do you think that (if any) is the role of emotions while doing business?

Again, be sure to back up your answer to the case with facts from the textbook (please use APA format). Your case report should have a minimum of 500 words. Submit your case report as Word document.

 

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Part 1 – What is Strategic Marketing?Learning Outcomes Creating Value for Customers:  Student can demonstrate an understanding of the concept of value creation.  The Role of the Customer in the Company’s Strategic Planning.  Student can assess the company’s commit to serving customer needs as evidenced in a company’s mission statement.   SWOT analysis:  Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.  Competitive Analysis:  Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.Directions Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The same product/service will be used in all of the writing assignments. Research your product or service offering through the Internet and UMUC’s virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means).  Do not limit yourself to searching solely on the product or service name.  Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well.  Look up the direct competitors.  Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors.  You may want to visit a retailer to compare the products on the shelves or visit all of the websites.  Keep all your research as you will need it for future writing assignments. Prepare your assignment beginning with a title page with your name and the name of your product or service.  Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question.  Although you do not need to repeat the question, each section should have a heading.  The paper should contain approximately 5+ pages of analysis for the responses to the eight questions. Creating Value for Customers. Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content.  As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week’s readings.  Role of the Customer in the Company’s Strategic Plan.  The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company’s mission statement.  Find your company’s mission statement.  Repeat it (or attach as an exhibit if it is too long) and comment on its effectiveness in demonstrating the company’s commitment to having a customer focus.  Could the mission statement have more focus on the customer?  How would you recommend it be modified?  Is it supported with value statements or other evidence of a customer focus?   SWOT analysis.  Identify at least one element of each of the SWOT categories (a strength, a weakness, an opportunity, and a threat).  Explain your choice using a citation if needed.  Then identify possible implications for each of the four elements. Create a Table in which these elements are posted.  For example, if a strength is a a strong national brand name, the implication is that the company may be able to launch other related products under the positive umbrella of the same brand name.  Conversely, if a major weakness is the company is carrying a lot of debt, the implication is that the company not not be able to achieve significant growth, but may have to consider retrenchment strategies.   Competitive Analysis. Identify at least two major competitors or those two products that are trying to sell essentially identical products to the same type of consumer.  Then, identify at least three criteria that are important to those consumers when they are making their decision as to which of the three competing offers to buy (e.g. price, specific benefit, service, warranty, convenience, specific feature, etc.).  Make a little chart with the three criteria along the left-hand side and the competitor products (including your own product) across the top.  Rank each of the products on a scale from 1= low to 5= high on each performs on each of the three criteria.  Add down each column.   Which product ranked highest overall based on the sum of the columns.   Then, look at the highest score in each of the criteria boxes.  Which products ranked the highest on each of the three criteria? Was it the same product, was it three different products?  What do these results tell you about the competitive environment of your product category.  Which product is the leader?  Which product is the follower, challenger and nicher if those categories apply?  Attach your chart as an exhibit.                     Part 2 – Customer Satisfaction, Loyalty,  Management and EmpowermentLearning Outcomes Customer empowerment.  Student can identify how their chosen product or service offering uses social networks to communicate and empower customers to be part of the marketing process. Customer satisfaction.  Student can identify how customers communicate their satisfaction or dissatisfaction with the chosen product or service offering.   Customer Relationship Management.  Student can explain customer lifetime value and how a customer relationship management program can have a role in attracting and retaining most valuable customers. Customer privacy.  Student can identify the product or service offerings privacy policy and analyze its effectiveness in protecting their customer’s information.Directions You may want to find a Most Valuable Customer (MVC) of the product or service if you are not one yourself, or alternatively think like an MVC.  What is the evidence of an MVC of your product or service?  It isn’t just that the customer regularly buys the product or service.  It means that the customer is treated differently — better — than other customers.  It means that the MVC represents about 20% of the company’s revenues.   These are the customers with whom the company regularly communicates, offers special deals,  and other ways as outlined in the text and as you can find with just a little bit of googling on the internet.  You may want to calculate the lifetime value of a most valuable customer.  See the discussion of the lifetime value calculation in the week’s reading, and calculate the LTV using this simple equation:  LTV = (Price – cost to produce the product) * number of annual purchases * number of years expected to purchase – initial acquisition costs.  For simplicity sake, you can assume your customer will have a relationship with you for ten years and you can make an educated guess as to how much the initial acquisition costs were to get him as a customer in terms of advertising or other types of promotion efforts.   If you are not an MVC yourself, make and share your assumptions about your calculation. If you are not an MVC, you might want to find someone who is and ask them why they are loyal to the product or service and what they feel the company does for them that is special that they don’t do for other customers.   You may need call or visit a store to take a look at your product or service if the website does not provide you everything you need to evaluate the company’s product or service privacy policy.  Usually the privacy policy is available on the website. Answer the following four questions in order and number the beginning of your response to each question.  Customer Empowerment.   How does your product or service offering empower its customers as discussed in the course readings this week?  In other word, how are customers part of the marketing for the company? Identify the feedback vehicles they may use, especially social media. Do the social media efforts seem to be creating buzz marketing? If not, what could they do to generate more ‘buzz’?  Customer satisfaction.  How does your product or service offering communicate ways for customers to express their dissatisfaction? If possible, outline what remedies the product or service may be taking to ensure satisfaction.   Customer Relationship Management.  Does it appear that your product has a customer relationship management strategy?  In other words, do they treat the top tier of customers differently than other customers? If so, what is your evidence?  If not, should they have a CRM strategy?  Or, are there compelling reasons why your product or service should treat all customers the same?  Refer to course content concepts in your response.   Customer privacy.  Review your product or service offering’s privacy policy (usually published on its website). Analyze whether you think they do enough to protect the customer’s privacy or what steps you might suggest they take to protect customer’s privacy.  Refer to the privacy policies or the information on warranties and guarantees.  The company’s customer support page might also be useful. Do they publish a remedy should the customer’s privacy be breached?  Should they? General Submission Requirements: Review below as well as Writing Assignment Instructions under Content. Prepare as a word processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.    Your assignment should be the equivalent of approximately five pages of double-spaced text (although more are acceptable), approximately 1/2 page for each of the eight questions (four in Part 1 and four in Part 2).  You may attach exhibits that will not be counted towards the page count of double-spaced text. The cover page and References page are not part of the written analysis. Be sure your name, writing assignment number, and the name of your product or service are on the cover page of your writing assignment. Include a References page, which includes references that explain the concept and references to the actual product. You should use a minimum of six (6) references, four (4) of them should be dated 2016 to the present. You should use APA style for a paper which includes formatting for page numbers, page margins, etc. More information about using a style guide can be found in the UMUC’s virtual library accessible from your LEO classroom in Content ‘Learn to Use APA’ or at umuc.edu/library.

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After reviewing the self-assessment below, answer the questions that follow.

Your Locus of Control Results = You scored 33

Lower scores (48 or less) reflect a more internal locus of control. An internal locus is related to confidence in one’s ability to successfully perform tasks and is positively related to both job satisfaction and job performance. Trainees with a greater internal locus of control have more positive attitudes toward learning because they believe that it is more likely to be useful and beneficial. Managers tend to have an internal locus of control. Higher scores (80 or more) reflect a more external locus of control. An external locus of control is related to passivity and learned helplessness. Individuals with a more external locus of control tend to feel less job satisfaction and perform less well on the job than do those with an internal locus of control.

Your Personal Locus of Control Analytics

A job is what you make of it.

Strongly agree

On most jobs, people can pretty much accomplish whatever they set out to accomplish. 

Strongly agree

If employees are unhappy with a decision made by their boss, they should do something about it. 

Agree

Getting the job you want is mostly a matter of luck. 

Slightly disagree

Making money is primarily a matter of good fortune.

Disagree

Promotions are usually a matter of good fortune. 

Disagree

Promotions are given to employees who perform well on the job. 

Agree

It takes a lot of luck to be an outstanding employee on most jobs. 

Strongly disagree

People who perform their jobs well generally get rewarded for it. 

Agree

Most employees have more influence on their supervisors than they think they do. 

Strongly agree

If you know what you want out of a job, you can find a job that gives it to you. Strongly agree

Most people are capable of doing their jobs well if they make the effort. 

Strongly agree

When it comes to landing a really good job, who you know is more important than what you know.

Slightly disagree

In order to get a really good job, you need to have family members or friends in high places.

Slightly agree

To make a lot of money, you have to know the right people.

Slightly disagree

The main difference between people who make a lot of money and people who make a little money is luck.

Slightly disagree
Answer the following questions as they relate to your results:

1. Do you think that your score accurately reflects your locus of control at work? Why or why not?
2. How do you think that work locus of control might influence your effectiveness as a manager?
3. What do you think is the ideal locus of control in a work setting and why?
4. What might you do in the next year to make your work locus of control consistent with your answer to number 3?

Before answering these questions, make sure to draw connections of individual behavior within the organization, including diversity, job satisfaction, personality, perception, motivation and reward systems, decision-making process, and emotional intelligence, and how they relate to your work locus of control.

Please write a 750 word summary, including your actual results (scores, for example) along with your areas of strength and opportunities for growth.

Submit this assignment as a Word document, using the APA format. Title page and references are not included in the 750-word requirement.

 

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Program is the ability to identify other research that pertains to your own. This means you’ll have to identify related research, read the papers, and assimilate prior work into your research. An annotated bibliography helps you develop and hone these research skills.

The paper must be in a correct APA format, use correct grammar, and will need to include at least five (5) resources, ALL of which must:

1) Be current. Published within the last few years.

2) Be peer-reviewed.

3) Relate directly to defense in depth in the context of protecting National Infrastructure.

 

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