Discussion
Respond to the attached post. Must include citations and references. 250 words
Module 3, Week 1 Discussion
Tavis Salas posted Nov 15, 2019 7:58 PM
It’s unreal to think that fast food chains and distributors are to blame for the obesity crisis. There are healthier options and lifestyle alternatives open to everyone. I firmly believe that it is a choice, and no one is FORCED to eat a certain way or follow a specific unhealthy diet. Even though it is the marketing that catches the consumers’ eyes with commercials, billboards, or other means of advertising, that doesn’t mean the public HAS to have it. It really comes down to what ideas companies come up to better serve their customers. (Tanner & Raymond, 2012). It’s business 101. What attracts them? How does an organization grab the market’s attention? Businesses only exist if society allows them to. The one thing food marketing may do is highlight their new products. Everyone wants to see new, and everyone wants to try something new. Look at the noise that was made when Popeye’s released their chicken sandwich. The public went wild! In terms of the “obesity” crisis, companies should (and already do) make nutrition facts available so consumers know what their products contain. It is not their responsibility to monitor how much and how often the public buys them. At the end of the day, a fast food market is only concerned about profitability. Yes, I do think it costs more to eat healthier, but a lifestyle change other than dieting also contributes to a good fitness journey. It’s not always about what you see, but what you decisions you can make to better yourself. But to blame someone else for the decisions YOU choose to make is a little far-fetched. I enjoy a nice Big Mac from time to time, but I also know I’ll have to put in some work in the gym…because I know McDonald’s isn’t the reason I may or may not put on a couple pounds.
Tanner, J., and Raymond, M. (2012). Marketing Principles (v. 2.0). Ch. 3: Consumer behavior: How people make buying decisions. Sections 3.1-3.6. Retrieved from https://2012books.lardbucket.org/pdfs/marketing-principles-v2.0.pdf
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