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Healthcare Marketing – Marketing Plan Powerpoint
For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it’s time to use all of these concepts in a “real world” scenario.Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.Please answer the following items in your marketing plan:Organizational Summary – Explain why the company is in troubleAnalysis of the External Environment – (Public perception, economy)Threats and OpportunitiesMarketing Goals and ObjectivesThe Target MarketCompetition – List possible competitorsMarketing StrategyAction Programs (Marketing tactics)Budgets – How much money do you think this would cost?
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